The Importance of Attending Conferences and Network Meetings

Expert Author Susan Leigh
In business it is important to keep a high profile and let people know that you exist. You are your own best ambassador and the most effective representative of your brand. Circulating, talking about your story and your company, building relationships with other businesses is all part of marketing yourself and your business. Conferences and networking events provide businesses with the opportunity to get away from the work environment for a while and meet like minded professionals in a more relaxed setting.
Often business can be a lonely occupation. Many business owners work long hours and are fully occupied with winning customers, finding new ways to promote themselves, looking for new opportunities. Finding time to meet and discuss the challenges and difficulties, share insights and experiences is a rare event. Attending relevant conferences can provide a valuable opportunity to relax and learn in a supportive environment.
Conferences and industry networking events provide opportunities to meet like minded professionals and attend educational seminars. Often the organizers put together interesting programs covering different aspects of business. New products, procedures and techniques are often introduced at these events. Workshops are often included. Sometimes well known or significant speakers are featured and they can provide interesting motivational lectures, useful handouts and opportunities to brain storm and consider other options for developing your business. Things that perhaps would never be considered in the normal rush of a regular day at the office.
But often the most valuable part is the networking. The coffee breaks where like minded professionals share stories, experiences, ask for advice, compare mishaps. These are the times to mix and interact with colleagues, to put a face to the name, to discuss any alliances that may be able to be formed. Some businesses may be in direct competition with each other, but there will also be some businesses that will be able to forge allegiances based on slight overlaps and synergy. Discovering the connection and the potential is often best done in person in the relaxed setting away from the workplace.
The value of getting away for a day or two, to meet people in similar business situations, to mix, share and interact with each other can pay dividends when you are back in your own business environment. Not just a time to learn new techniques or to think of different ways of approaching situations, but also a time to recharge your batteries and come back to your own business full of optimism, maybe new contacts or friends, new ideas and a positive commitment to invigorate your business again.
Next Post »